Privacy Policy

li777 Privacy Policy

This page clearly explains how your personal data is collected, stored, and protected.

Last Updated: 29 October 2026

This Privacy Policy ("Policy") describes li777 platform ("we", "our", "li777") and the li777.today website as independently operated. The purpose of this Policy is to explain how we handle your personal data when you use our platform and how we protect it.

By accessing or using the li777 platform, you are considered to have accepted the terms of this Policy. If you do not agree with any part of the Policy, we ask that you stop using our services.

We use SSL encryption to keep your data secure. We never sell your personal information to third parties.

1 Types of Data We Collect

We collect personal data in the following categories—

1.1 Data You Provide

  • Name, date of birth, and contact details provided at registration
  • Payment details provided when transacting via KBZPay, Wave Money, AYA Pay, or bank transfer
  • Information submitted during customer support or dispute resolution
  • Content provided in surveys or reviews conducted by us

1.2 Automatically collected information

  • Technical information such as IP address, browser type, device ID and operating system
  • Pages viewed on the website, click patterns and time spent on the site
  • Gaming records, deposit and withdrawal records, and session records
  • Data collected from cookies and similar tracking technologies

1.3 Information received from third parties

  • Information received from identity verification (KYC) service providers
  • Reference lists used for fraud prevention and anti-money laundering (AML) checks
  • Tracking information sent from the affiliate program that referred you to our service

2 How We Use Your Information

We use the personal information we collect for the following purposes—

  • Creating, verifying and managing your account
  • Processing and verifying deposit and withdrawal transactions
  • Maintaining and improving gaming software and platform stability
  • Complying with laws and regulations, verifying identity and preventing fraud
  • Responding to customer support requests and resolving issues
  • Sending policy updates, service notifications and security alerts
  • Monitoring gaming patterns to keep the gaming environment safe and fair
  • Providing responsible gambling services and supporting problem gambling prevention

3 Cookies and Tracking Technologies

Our website uses cookies to support website functionality and improve the user experience. The types of cookies are as follows—

Essential Cookies

These cookies are necessary for the basic functions of the website. They handle login verification, session management and security operations. Blocking them will prevent the website from working properly.

Performance Cookies

These cookies show us how visitors use the website. We use the data they provide to improve the site and enhance the user experience.

Cookie Controls

You can control or delete cookies through your browser settings. However, blocking essential cookies will prevent you from using our platform properly.

4 Information Sharing and Disclosure

We will not sell your personal information to third parties. However, we may share it in the following circumstances—

Service Providers

We may share information with third parties who provide payment processing, KYC verification, IT infrastructure maintenance and fraud prevention services, under the condition that they use it only to carry out those services.

Legal Authorities

We may disclose data when we receive a lawful request, when we are required to fulfil a legal obligation, or when we need to protect the legal rights of our platform.

Business Changes

Personal information may be transferred in the event of a merger, acquisition or sale of assets. If this occurs, we will notify you in advance of any changes to this policy.

Under no circumstances will we disclose your personal information to third-party marketing organisations beyond the purposes stated here.

5 Data Security Measures

li777 has put in place technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration or destruction—

  • Protecting data transfers with SSL / TLS encryption
  • Storing data in encrypted form on our web servers and databases
  • Access control is in place so that only authorized staff can enter restricted areas
  • Monitoring systems are in place to detect any unauthorized access
  • Regular operational security checks are carried out and any weaknesses are addressed immediately

However, we acknowledge that no digital service can guarantee 100% security. We have protocols in place for how we will handle affected users should a data breach occur on this platform.

6 Data Retention Period

We will retain your personal data for as long as necessary to fulfill the purposes described in this policy, or for the full period required by applicable laws and regulations.

  • Account-related data — up to five years after account closure
  • Financial transaction records — retained for the period required by law
  • Communication records — retained for customer support and dispute resolution purposes
  • Data beyond the specified retention period will be securely deleted

7 Your Rights

You have the following rights regarding your personal data—

Right to Access

You may request a copy of the personal data we hold about you.

Right to Rectification

You may request that we correct any personal data we hold that is inaccurate.

Right to Erasure

In certain circumstances, and where there are no legal obligations, you may request that we delete your data.

Right to Restriction

You may request that we restrict our data processing while a complaint is being investigated or while certain issues are being resolved.

Right to Portability

You may request to receive the data we hold about you in a readable format.

Requests relating to any of the rights above can be sent to [email protected]. We will respond within 24/7 at the earliest opportunity.

8 Child Protection

The li777 platform is for players aged 21+ only. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that we hold data belonging to someone under 21, we will delete that data immediately.

If you are a parent or guardian and you find out that your child has accessed our platform, please contact us immediately at [email protected].

9 International Data Transfers

Our service providers may be located outside Myanmar, which means personal data transfers may occur. When this happens, we ensure that data protection agreements are in place.

10 Policy Changes

We will review this policy regularly to keep it as up to date as possible. If we make minor changes, we will update the "Last revised date" on this page. For significant changes, we will notify you in advance with a clear announcement on the platform.

Continued use of the platform after a policy change will be taken as your acceptance of those changes. Bookmark this page so you can check back at any time.

11 Contact Us

If you have any questions about this Privacy Policy, you can reach the li777 data protection team through the following—

Our support team is available 24/7 in Burmese.

FAQ

Privacy Policy FAQ

li777 collects personal data to create and verify your account, process financial transactions, meet legal requirements, improve casino services, and support responsible gambling. Data is never used beyond the stated purposes.

Never. li777 will never disclose your personal data to third parties for marketing or advertising purposes. Data may be shared with service providers solely to deliver their services, and they are supervised and bound by strict limitations.

Retention periods depend on the type of data. Account data is generally kept for up to five years after account closure, and financial records are deleted once the legally required retention period has passed.

Yes. You can request deletion of your data as long as no legal obligations apply. Contact [email protected] to submit a deletion request. Transaction records and identity verification records may be retained as required by law.

Know Your Customer (KYC) verification is required to meet financial compliance obligations. You will need to provide your name, date of birth, a national ID card or passport as proof of identity, and proof of address. This data is handled only as required by law.

Payment details for KBZPay, Wave Money, AYA Pay, and bank transfers are transmitted via SSL encryption and stored encrypted on secure servers. Data shared with payment platforms to process transactions is kept under strict controls.

For significant changes, we will notify you in advance with a clear announcement on the platform. Any update can be seen via the "Last Updated" date on this page. We recommend bookmarking this policy page.